The Is Black Ish, A Show Created By Kenya Barris Essay

Grouping a specific group of people together where they are targeted for conceptions about them is widely known as, â€Å"stereotyping†, an issue that is all across the globe that can be very harmful and offensive. One of the greatest culprits for the ongoing, public display of this issue is television; millions of people across the world who are fortunate enough to be able to own a television are manipulated everyday by what they watch. Television shows can make people see things as being right that are completely absurd and incorrect. In Jennifer Pozner’s article, â€Å"Ghetto Bitches, China Dolls, and Cha Cha Divas†, she breaks down the corrupt ways that the hit reality television show, America’s Next Top Model, edits each and every episode to display the young women starring on it as polar opposites of who they actually are just because of their ethnicity. A show that can relate to America’s Next Top Model’s stereotyping being displayed i s Black-ish, a show created by Kenya Barris. This show displays an African American family living in the suburbs and the father thinks the family is not â€Å"black† enough. Throughout the episodes, many stereotypes of the African American race are used for comical gratification of the audience watching. In the last episode of the most previous season, there are a plethora of different examples of the African American race being stipulated as being a certain way. Likewise, Black-ish shows the different types of stereotypes that come along with theShow MoreRelatedAnalysis Of S Americanah Through A Post Colonial Prism4297 Words   |  18 Pageslaws of identity, which is an understandable turn of analysis when one is faced with Plato’s imprecations against imaginative literature, imprecations that resulted from muddling different categories of endeavour. As Hegel’s Master-Slave dialectic shows, identity is not always cast in stone. Both Master and Slave were once at par, and down the line, the unfolding of the dialectic restores at least some degree of parity—â€Å"Now, however, he destroys this alien negative moment, posits himself as a negative

Philippine Coffee - Barako - 921 Words

Philippine Coffee - Barako (Coffea arabica Coffea canephora or robusta) About Coffee Coffee has two main varieties or species, Coffea arabica and Coffea canephora or more popularly known as Robusta. Arabica (Coffea arabica) was originally cultivated in the Arabian Peninsula, hence its name. While Robusta (Coffea canephora) is grown in many regions where Arabica would not grow but Robusta has less flavor and contains more caffeine than the Arabica. However, Robusta contains more antioxidants than Arabica coffee. Today, coffee is the second largest traded commodity in the world, second only to oil and the largest exporter of coffee is Brazil. Most espressos blends use good quality Robusta beans because it produces more foamy heads and†¦show more content†¦The first Barako tree was a a cutting from Brazil planted in the 1800s in Barangay Pinagtung-Ulan, Batangas by the Macasaet family. Barako coffee has strong taste, flavor, and has a distinctively pungent aroma. All coffee grown in Batangas is generically called Barako. During this golden times of coffee production in the Philippines, the town of Lipa in Batangas flourished and many plantation owners became millionaires. In 1887, Spain s Queen Isabella elevated the town of Lipa into a city named it Villa de Lipa owing to its prosperity. Lipa became one of the richest cities in the Philippines during the coffee boom. Today, there are only a handful of Barako trees and is in the brink of extinction. The title coffee capital of the Philippines has also shifted from Batangas to the town of Amadeo in Cavite province. The decline of coffee industry in the Philippines stated when crops were plagued by Coffee Rust an infestation the almost wiped out the Philippine coffee industry. And South American countries took over to satisfy the world demand for coffee. In recent years, this was aggravated by the flooding of Vietnam with cheap coffee which made the world prices collapse even further. Even today, world prices of coffee is a fraction of the prices during the boom years. The recent world wide popularity of special brews and exotic blends of coffee gives a sliver of hope to the Philippine coffee industry. This newShow MoreRelatedFigaro Coffee5549 Words   |  23 PagesSECTION 2 MANAGEMENT AND ORGANIZATION FIGARO COFFEE COMPANY Figaro  -  Head  Office 5 Pine Street Corner Sheridan Street, Mandaluyong City02 637 5969 | Corporate Vision * We will be the preferred brand of specialty coffee of the international business traveler. Our products and unique style of service will leave a lasting impression among our customers. * We will be the investment of choice in the countries where our brand is represented thereby providing attractive returnsRead MoreAssessment of Products and Services of Starbucks Coffee1385 Words   |  6 PagesCHAPTER I The Problem and the Review of Related Literature A coffeehouse, coffee shop or cafà © (French/Spanish/ Portuguese: cafà ©; Italian: cafà ©) shares some of the characteristics of a bar and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks. Food choices range from pastries and muffins to soups and sandwiches. From a cultural standpoint, coffeehouses largely serveRead MoreCalabarzon Case Study2739 Words   |  11 Pages1. Brief History CALABARZON is one of the regions of the Philippines. It is also designated as Region IV-A and its regional capital is Calamba City in Laguna. The region is composed of five provinces, namely: Cavite, Laguna, Batangas, Rizal, and Quezon. The regions name is an acronym of the names of these provinces. The region is located in southwestern Luzon, just south and west of Metro Manila and is the second most densely populated region. It is bounded by Metro Manila, Camarines Norte, CamarinesRead MorePhilippine Cuisine13920 Words   |  56 PagesINTRODUCTION Filipino food, with its characteristically vibrant and contrasting combination of sweet, salty and tangy flavors, is the food of the people of the Philippines, a South East Asian country. Though less spicy, Filipino recipes, which are an outcome of an appealing blend of the different indigenous and colonial cuisines, though less spicy than comparable cuisines, are known for their bold expression of flavor.   In essence, Indonesian food is not only appetizing, but is also appealing to

Henry David Thoreau Final Free Essays

Henry David Thoreau uses contradictory tone in both â€Å"The e Moon† and â€Å"Indeed Indeed I Cannot Tell† to convey that love will always overshadow hate Furthermore, Henry David Thoreau use of contrast in tone portrays that d ring a time of secrecy, scandals, and mischievous actions, love will always neglect the dreads LU moments in life. â€Å"The Moon† is a dramatic poem about a man that expresses his amorous feelings towards a woman. The man has many problems in his life and the woman does not bring g any luck, but her light gives him hope. We will write a custom essay sample on Henry David Thoreau Final or any similar topic only for you Order Now Hope that even though he is going through many memo nuts of secrecy, scandals, and mischievous moments that everything will eventually get better . Henry David Thoreau does this by personifying the moon as a lady and showing that his 10 eve for her helps him see all his bulky abundant problems seem small and limited. His love for the moon, lady, helps him realize that life is valuable and that there’s no reason to abhor the life he I ivies. Moreover, Henry David Thoreau talks about how the moon, lady, â€Å"does not wane, but m y fortune,’ which her rays do not bless,/ my wayward path declined soon,/ but she shines not the less† (Thoreau 71 0) in order to show the contrast between his frightful life and the power an d beauty of the moon. Henry David Thoreau uses tone shift in every other line in order to con trash himself with the moon, he uses a disconsolate tone when talking about his life in order to show that he is weak. Afterwards, he shifts to a omnipotent tone to describe the powerfulness s of the moon, lady, and that compared to him she will never become weak. He talks about how s he does not ‘Wane†; therefore, she does not fade, but he then he talks about that his fortune does fade making him seem powerless. He also talks about how she does not bring luck to his fortune e and that he took the wrong path that will soon be declining and bringing adversity to his life. La stay, he talks about how none of that matters because the moon does not shine any less; t wherefore, she gives him hope that one day everything will turn out okay. The contrast is shown aft r every other line because he goes from describing his calamitous life to describing the influent al light of the moon to show how strong her light and beauty is. The moon is a reminder that t beauty still exist even in the darkest moments of ones life and his love towards the moon, lady , helps him see beyond his problems and the life he abhors. Likewise, Henry David Thoreau use of tone shift conveys that no matter h owe much hate and disgust you feel towards a person, there’s always going to be a spark Of love u ender all that loath. Indeed, Indeed, I Cannot Tell† is a dramatic poem about a man and a choice between lover or hate. The man starts of hating a certain person and doesn’t want to believe the at he truly loves them. He thinks that loving the person is some kind of sin and that he is not al lowed to love. Time starts to pass by and no matter how much he tries to hate the person 10 eve strikes him every time. He finally realizes that he can not truly hate the person no matter how much he tires. He figures out that love can not be hidden and that love will always find a away b ace to him no matter how much he tries to push it away. Hate can not always be a disguise f or love because love will always be able to break through the cracks of hate and when it does I can not be controlled. In addition to, Henry David Thoreau tone shift helps the reader s e the confusion Henry has about whether to love or hate the person. The tone shift is mostly n deiced in lines seven through twelve when Henry starts to talk about how he, â€Å"O, I hate thee with a hate/ That would fain, annihilate;/ Yet sometimes against my will,/ My dear friend, love the still. If it were a treason to our love,/ And a sin to God above,† (Thoreau 712). Henry uses a tone of abhorrence when talking about how much he hates the person, but then shifts to a tone o f affection to show owe much he wants to love the person. At first Henry starts talking about how he hates the person with so much hate that it will soon destroy him. He then shifts to talk Eng about how sometimes against his will he still loves them. Lastly, he shifts back to talking a bout how loving the person is a betrayal and a sin to the God above. By using tone shift the re adder can tell that Henry does truly want to love the person, but he is afraid to because he believe sees its a sin to love a person so much. Therefore, he tries to use hate as a disguise in order to make e himself believe that he doesn’t not love the person. He soon sees the reality that he can’t hate the e person and that his love towards the person is too strong to be hidden; therefore, he agrees that he does love the person. He knows that it’s not right to love the person, but with hate comes 10 eve and eventually love starts to take over uncontrollably and there’s nothing that can stop it. Furthermore, in both â€Å"The Moon† and â€Å"Indeed, Indeed, I Cannot Tell† Henry David Thoreau uses contradictory tone to portray that that love will always dominate hate, b UT at the same time he gives the poems their own unique styles. Thoreau poems both illustrate t e power of love, but in two different scenarios. Thoreau use of contradictory tone in â€Å"The Mo on† and â€Å"Indeed, Indeed, I Cannot Tell† illustrates not only how love can overshadow hate, but also how much of an impact love has in peoples lives. Moon† illustrates a man with a life full I of faults and his love for the moon, in this case a lady. Henry illustrates the impact of love BBC reading a scenario where the love Of a man towards a lady, moon, helps him loss sight Of all his t rubles in life. He makes the man go through many problems, but he doesn’t let the man lose t he thought of love. In he end the love he has towards the moon,woman, helps the man realize that no matter what situation he is in his love will never alter. By only focusing on the good, in this case love, the man realizes that life is precious and that there’s not a reason to abhor it no matter what challenges are being faced. While â€Å"The Moon† illustrated that love is powerful by using nature, â€Å"Indeed, Indeed, I Cannot Tell† illustrates the power of love by making It simple e and using a man that just simply believes he hates another person. â€Å"Indeed, Indeed, I Cannot Tell† is also a poem written by Henry David Thoreau that emphasizes the power of love. Indeed, Indeed, I Cannot Tell† helps the reader picture ho w love overshadows hate, but in a different scenario. In the poem there’s a man that starts out hating a person with a passion, but the hate turned out to be a disguise for his love to wards the person. The man talks about how the person disgust him and how he doesn’t know w hats easier to either love or hate them. Throughout the poem he keeps trying to convince himself that he hates the person and that there’s no possible way that he could ever love them. As the poem starts to come to an end he admits that he really does love the person, but it wasn’t his intent ion to love them. The poem shows that everyone has hidden love and that hate only occurs who en love is present because no one ever wants to believe that a person could love someone with so much passion; therefore, hate is a disguise for love. Henry David Thoreau used different see Marion in the poems in order to warn people that love is to be taken seriously, but he used contract actors tone in both of the poems to get the message out. By creating different scenarios, but using g the same tone Henry David Thoreau helps the reader gain some knowledge on how love imp acts different people in different ways. In conclusion, different people have different experiences, but love has the same amount of power. Some people are afraid of the thought of love because maybe they ha eve experienced love in a different way than others. Love can seem like a bad thing but if love is ex perceived in different ways it will leave different scars. Some scars might be bad and want to be forgotten, but they are there as a reminder of the mistakes that don’t need to be repeated. Other scars are there as a reminder of how much of a difference love can cause and to show the b tackle that come with love. Henry David Thoreau flawlessly takes his experiences with love and hate and turns them into different scenarios to show the audience that love and hate can be experienced in different ways. In doing so, he is able to create the image that love will not alt err and that it will always stay same under every single circumstance. Henry David Thoreau, a p helicopter, chooses to take love and hate and show his audience that just because problems late r love doesn’t. He helps his audience realize that hate is powerful, but hate really never is felt. How to cite Henry David Thoreau Final, Papers

A career in graphic arts Essay Example For Students

A career in graphic arts Essay A career in graphic design is perfect for a creative individual who has a sense of design. A graphic designer is one who creates ideas that are expressed in words and/or pictures, and generally solves problems of visual communication, says Paul Rand, a professional designer (23). Employment in this profession is projected to increase 29% by the year 2006, which is the highest of any career according to a study done by the American Institute of the Graphic Arts (3). A graphic designer may work in a variety of places including a large firm or corporation, a specific design agency, a magazine or newspaper, or even in his own home as a freelance designer. There are few specific requirements needed to be involved in graphic design. However, there are similar traits and qualities that most designers generally possess, including training, knowledge of specific elements, using criticism positively, and a keen eye for color and balance. The cost of being a graphic designer must also be factored in. Graphic design is a career that offers a creative outlet but can be quite stressful, which is why designers must be cooperative and work well with others. A dexterous designer knows how to use criticism positively. Oftentimes criticism is what makes a piece of art better. Depending on the project, job duties may include designing and preparing layouts, sketching out ideas, arranging the materials needed, or putting together the final image. Since there may be different requirements for each client, a graphic designer (on average) should have the ability to be spontaneous and creative and work well under pressure and stressful in situations. DO NOT be a designer if you stress out easily! says Steve Jones (interview). In many cases a designer has deadlines which may not be negotiated with his clients, and therefore he must work productively. There is also the downside of creating an image that is not accepted by the client; the designer must then discuss what is wrong with it and perhaps start over. Any job becomes creative when the doer cares about doing it right, or doing it better. (Borenstein) Certain clients leave the project completely open-ended and up to the designer, while others have a specific idea in mind. It is important for the designer to remember that he is creating a piece of work for someone elses liking, and it may not be exactly what he would do on his own time. Most clients, however, choose their designers by looking at their portfolios or recognizing other pieces they have created. A client usually hires someone with a style he prefers. Other qualities that a designer must have include the ability to make original designs, knowledge of composition, and attention to detail. Social skills play a major role in the profession. While creating a design may be done independently, the final piece is usually presented by the designer to someone else. It is not likely that advanced math will be used, but basic skills such as adding and subtracting quickly and accurately are necessary. There is also not a lot of physical activity essential to the artist. At the end of a project, your brain will feel like it just ran a marathon. (Anderson) The amount of time it takes to create a piece of graphic art depends on the individual. If he is given a deadline, for instance, the designer will use his time wisely and efficiently to finish the project. A designer often works from his home, which allows them to choose their own hours. An experienced artist is aware of their personal style of creating and finishing a project. Some work well in an office setting, while others work more efficiently at night when it is quiet. .ud986d1dbb9d3555d0cb5f243fdbdbf28 , .ud986d1dbb9d3555d0cb5f243fdbdbf28 .postImageUrl , .ud986d1dbb9d3555d0cb5f243fdbdbf28 .centered-text-area { min-height: 80px; position: relative; } .ud986d1dbb9d3555d0cb5f243fdbdbf28 , .ud986d1dbb9d3555d0cb5f243fdbdbf28:hover , .ud986d1dbb9d3555d0cb5f243fdbdbf28:visited , .ud986d1dbb9d3555d0cb5f243fdbdbf28:active { border:0!important; } .ud986d1dbb9d3555d0cb5f243fdbdbf28 .clearfix:after { content: ""; display: table; clear: both; } .ud986d1dbb9d3555d0cb5f243fdbdbf28 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud986d1dbb9d3555d0cb5f243fdbdbf28:active , .ud986d1dbb9d3555d0cb5f243fdbdbf28:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud986d1dbb9d3555d0cb5f243fdbdbf28 .centered-text-area { width: 100%; position: relative ; } .ud986d1dbb9d3555d0cb5f243fdbdbf28 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud986d1dbb9d3555d0cb5f243fdbdbf28 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud986d1dbb9d3555d0cb5f243fdbdbf28 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud986d1dbb9d3555d0cb5f243fdbdbf28:hover .ctaButton { background-color: #34495E!important; } .ud986d1dbb9d3555d0cb5f243fdbdbf28 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud986d1dbb9d3555d0cb5f243fdbdbf28 .ud986d1dbb9d3555d0cb5f243fdbdbf28-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud986d1dbb9d3555d0cb5f243fdbdbf28:after { content: ""; display: block; clear: both; } READ: Beowulf And King Arthur Essay Due to the variations in styles and individuals, a graphic designer generally spends around 25-50 hours a week working on projects. Preparing to be a professional graphic designer can vary depending on how much experience is desired by the individual. On average, the minimum amount of education is between two and four years of training in either fine art or design. Many choose to attend a general university to start with and often transfer to a specific art or design school. High school students are not expected to take classes specifically in graphic design, but advanced art classes will help them in the future. A basic four-year high school curriculum (English, math, science, and history) is all that is expected to have been taken by a high school student; however, college preparatory classes are beneficial. Since the demand for designers is quickly increasing, finding a job after advanced training is quite simple. Employers will look for those with a strong background, experience, and a large portfolio. A designer may have a natural ability to create an extraordinary piece of design; in this case a lot of training is not necessary. For this reason, students who wish to find work as soon as possible should look into attending an art school after they graduate from high school. Graphic design requires one to have knowledge and experience in working with images and type. Typography is the term used to describe the use of words and type to convey a message (Perfect). One who has an intelligent sense of design is familiar with how to incorporate color with type and image to create an emphasis where needed. It is important to be able to catch on to things quickly. A strong vocabulary will be to the designers advantage, because oftentimes words are used as the main focus; any misspellings would not be the clients fault. When looking at advertisements in magazines, for example, the ones that catch the eye have a good balance of image and type; there is not too much of one or the other. Computers are quickly becoming the most popular tool for combining image and type. The materials needed in graphic design can be quite expensive, but the final product will be worth it. As any artist knows, the cost of supplies adds up fast. The image(s) can either be taken from a photograph, a sketch, a painting, or any other type of art. There is also the need for access to a computer, scanner, and printer. Computer programs that are specifically designed for the graphic arts can be quite costly, such as Photoshop (about $600). In order to produce a nice piece of work, these materials are necessary. Other computer programs include Quark, Adobe Illustrator, and Corel Draw. In order to be a leading designer in the future, individuals in the profession must have the ability to come up with original and unique ideas. One who enjoys preparing layouts for school projects or arranging art into a final composition would excel in the graphic design field. Not anyone can be a graphic designer; only those who accept responsibility and have a natural ability in design will enjoy this career. Modern-day designers will be the leaders of the next millennium and will produce the designs that will be seen for years to come. The opportunities as a graphic artist are endless.Bibliography:paul rand american institute of the graphic arts

Deciphering The Code Of Life The Human Genome Project Essays

Deciphering the Code of Life ? The Human Genome Project The study of all genus of various organisms will yield answers to some of the most intriguing questions about life: how organisms evolved, whether synthetic life will ever be possible and how to treat a wide range of medical disorders. Human genome contains all of the biochemical instructions ? in the form of the DNA bases A, T, C and G- for making and containing a human being. The payoff from the reference work will come from understanding the proteins encoded by the genes. Proteins not only make up the structural bulk of the human body but also include the enzymes that carry out the biochemical reactions of life. They are composed of unites called amino acids linked together in a long string: each string folds in a way that determines the function of a protein. The order of the amino acids set by the DNA base sequence of the gene that encodes a given protein, through intermediaries called RNA; genes that actively make RNA are said to be "expressed". The human gnome project seeks not just to elucidate all the proteins produced within a human but also to comprehend the genes that encode the proteins that are expressed, how the DNA sequences of those genes stack up against comparable genes of other species, how genes vary within the human species and how DNA sequences translate into observable characteristics. Layers of information built on top of the DNA sequence will reveal the knowledge imbedded in the DNA. These data will fuel advances in biology for at least the next century. In a virtuous cycle, the more scientist learn, the more they will be able to extrapolate, hypothesize, and understand. Will the three dimensional structures of proteins be predictable from their amino acid sequences? A protein's structure is conserved much more than its amino acid sequence is. Many different amino acid sequences can lead to proteins of various proteins by studying a representative subset of proteins in detail. Recently an international group of consortium intends to get the most information out of each new structure to group proteins into families that are most likely the same architectural features. Then the members of the consortium plan to target representatives of each family for examination by pain staking physical techniques. Structural biologist work a group of proteins into categories fro the practical aim of solving structures efficiently. The fact that proteins are so amenable to classification reverberates with biological meaning. It reflects how life on the earth evolved and opens the door to a question cameral to understand in the phenomenon of life itself. Is there a set of proteins common to all organisms? What are the biochemical processes required for life? Already with several fully sequenced gnomes available- mostly of bacteria- scientist have started to take inventories of genes conserved among these organisms, guided by the grand question of what constituted life, at least at the level of a single cell. If scientist invented a genome that crafts a cell around it self and the cell reproduced reliably, the exercises would prove that the scientist had deciphered the basic mechanisms of life. Such an experiment would also raise safety, ethical and theological issues that cannot be neglected. Research of single cells will be research of the past. The genome project will spark similar analysis for 1000 genes and cell components at a time. Within the next half-century, wit all genes identified and all possible cellular interactions and reactions charted, pharmacologist developing a drug or toxicologist trying to predict whether a substance is poisonous may well turn to computer models to answer their questions. Another question asked is will the details of how genes determine mammalian development become clear? Being able to model a single cell will be impressive, but to understand fully the life-forms scientist are most familiar with, they will plainly have to consider additional levels of complexity. Scientist will have to examine how genes and their products behave in place and time that is in different parts of the body and in a body that changes over a life span. So far developmental biologists have striven to find signals that are universally important in establishing an animal's body plan,

Free Essays on Krishna Consciousness

Krishna Consciousness Man’s quest to make sense of our existence and master questions of spirituality is a pervasive theme in the history of humankind. While the spiritual system associated with the first society of human life form may never be known, every group of people throughout history, regardless of location, has attempted to understand esoteric knowledge. Although written history only covers about seven thousand years of humanity, there is evidence of this search for understanding dating back some twenty-five to fifty-thousand years. In fact, the recent scientific findings of evidence leading to the existence of the lost continent Atlantis, coupled with historic accounts of Atlantean lifestyle from philosophers such as Plato to contemporary scientists throughout the world, have revealed a society dating back some seventy to one hundred thousand years in which there was an emphasis on the â€Å"Law of One.† Ironically, modern scientists, specifically quantum physicists, are scientif ically discovering the truth asserted by this ancient spiritual system’s underlying thesis which stated, â€Å"†¦everything is the same energy expressing itself in different forms.† While inklings of this simple, yet immaculate notion were embraced later by various spiritual sects, fundamentalist beliefs of the three major world religions, Judaism, Christianity, and Islam, place a higher emphasis on separation and isolation than unity and connectedness. With over half of the world’s population and nearly eighty of the eighty-one percent of American religious constituents adhering to one of these three religions, it is no wonder why there is so much violence, poverty, and turmoil worldwide. On the positive side, traces of the â€Å"Law of One† can be seen in the religions of most indigenous people, so-called â€Å"third world† civilizations, and even some denominations of Judaism, Christianity, and Islam. These thought provoking theologies are... Free Essays on Krishna Consciousness Free Essays on Krishna Consciousness Krishna Consciousness Man’s quest to make sense of our existence and master questions of spirituality is a pervasive theme in the history of humankind. While the spiritual system associated with the first society of human life form may never be known, every group of people throughout history, regardless of location, has attempted to understand esoteric knowledge. Although written history only covers about seven thousand years of humanity, there is evidence of this search for understanding dating back some twenty-five to fifty-thousand years. In fact, the recent scientific findings of evidence leading to the existence of the lost continent Atlantis, coupled with historic accounts of Atlantean lifestyle from philosophers such as Plato to contemporary scientists throughout the world, have revealed a society dating back some seventy to one hundred thousand years in which there was an emphasis on the â€Å"Law of One.† Ironically, modern scientists, specifically quantum physicists, are scientif ically discovering the truth asserted by this ancient spiritual system’s underlying thesis which stated, â€Å"†¦everything is the same energy expressing itself in different forms.† While inklings of this simple, yet immaculate notion were embraced later by various spiritual sects, fundamentalist beliefs of the three major world religions, Judaism, Christianity, and Islam, place a higher emphasis on separation and isolation than unity and connectedness. With over half of the world’s population and nearly eighty of the eighty-one percent of American religious constituents adhering to one of these three religions, it is no wonder why there is so much violence, poverty, and turmoil worldwide. On the positive side, traces of the â€Å"Law of One† can be seen in the religions of most indigenous people, so-called â€Å"third world† civilizations, and even some denominations of Judaism, Christianity, and Islam. These thought provoking theologies are...

Advertising Media in New York City Research Paper

Advertising Media in New York City - Research Paper Example The advertising sector in New York has been dramatically influenced by the recent economic and financial crisis faced by the US. Nonetheless, prior to the downfall of the sector, it has seen a considerable decline in the old media publishing companies accompanied by rigid company marketing budgets. Notably, the impact of globalization and continuous technological advancement is clearly apparent within the sector. The advertising sector in New York City is becoming globalized at a rapid pace (Turrow & McAllister, 2009). Accordingly, the sector is viewed to be moving towards becoming technology oriented. Consequently, the technical advancements have promoted online advertising trend that has enabled an increased judgment regarding creative campaigns. Likewise, in terms of advertising mode, 3D cluster within the advertising sector is expanding rapidly. Conceptually, 3D cluster is a procedure based on which three-dimensional objects are generated through applying sequential levels of met als, thermo-plastics or any other related material (NYCEDC, 2013). The sector shares complementary relationships with another community, which is embedded in the local environment. The advertising companies are constantly engaged in merging with each other in order to further consolidate their place within the sector. This continuous consolidation has certainly placed New York at the center of the sector (Center for Economic Transformation, 2013; Harvey, 2009). Moreover, the gradual shift towards digital content, which is being followed by a considerable decline in the print readerships, has contributed to a crisis situation within the adverting sector. More and more advertising companies are incorporating new and innovative technologies in order to attain long-term sustainability.  

Difficulties of vocabulary learning and the use of songs to promote Essay

Difficulties of vocabulary learning and the use of songs to promote vocabulary learning - Essay Example The main focus of the study is to determine the best teaching-and-learning method used in FL class and how to help the students to gain new vocabulary words even without the help of the teacher. Based on the research findings, it is concluded that the integration of English songs in the students’ learning activity inside the classroom enables the student to have a better score in terms of their ability to retain new vocabulary words. Nowadays, English plays a great role in education. It is the language of communication, informatics, networking and technique. Thus, it binds different nations of the world into united linguistic community. Almost all academic institutions put high on the agenda teaching English language. In order Arabian students to effectively gain knowledge of the English language, determining factors related to teaching, translation, mass media and diplomacy is required. English is an instrument of learning at various stages in the educational system of Saudi Arabia. This function justifies the choice of the research paper theme: "Literacy: Vocabulary and Difficulties of learning new words (vocabulary) in FL classes and the use of songs to promote vocabulary learning". English is the only foreign language taught in educational, industrial and governmental institutions. Basically, employees are required to learn the English language because advertisements for job openings in private sector emphasize the employers preferences for potential employees are those who can speak English. The mass media development is another medium that widely uses English in Saudi Arabia. One of the two national Saudi TV stations include: (1) channel 2 which is the English Channel (Braine); and (2) the European language radio station which is broadcasting news report in English and/or French. Likewise, we also have other forms of media such as the English daily newspapers, the Arab News, the Daily Riyadh, and the

Week 3 Reflection Assignment Example | Topics and Well Written Essays - 250 words

Week 3 Reflection - Assignment Example The most neutral designation would perhaps be to provide initially the client with the level of change that is available to the organization and the models therein. This would provide a broad scope for the client to understand the needed change and the impact the level of change adopted will have to the organization. Leading technical change is probably the most significant and difficult leadership consultant responsibility. The effective consultant is required to facilitate adaptation thus revitalize an organization in a changing environment. However, it is important to note that many organizations operations have become very dynamic, and thus value level change is in many cases preferred. Nonetheless, the technical level change initiative would not yield the same result as value level change and can affected through effective institutional leadership. Organization changes will happen and affected within an organization at various levels. Likewise, the model favors incorporating various dynamics organizational change to the latter. This is in consideration that the client who is the organization has decided not to incorporate a value level

The Advantages And Disadvantages Of Traditional Absorption Costing And Activity Based Costing

The Advantages And Disadvantages Of Traditional Absorption Costing And Activity Based Costing The major distinguishing features of ABC compared with traditional costing system are that ABC systems assign costs to activity cost centres rather than departments. (Drury, 2008) Although traditional absorption techniques may apparently seem to less complicated or tedious as opposed to ABC, the report will show why, ABC is the best most accurate technique. The traditional technique used to determine which technique is better of the two will be absorbing indirect costs on a labour hour basis. Why does the company need either absorption costing or ABC? There are two main reasons why the company needs to employ either technique these include; To identify product costs for pricing and/or cost control purposes Its necessary for manufacturers to ascertain the cost of closing stock in order to measure and report profits to the shareholders, plus in the UK SSAP 9 IN 1975 has requires all companies to include manufacturing overheads in the cost of closing stock. (Drury, 2008) Differences between Traditional Absorption Costing and ABC There are three major differences between absorption costing and ABC: In traditional cost accounting it is assumed that cost objects consume resources whereas in ABC it is assumed that cost objects consume activities. Traditional cost accounting mostly utilizes volume related allocation bases while ABC uses drivers at various levels. Traditional cost accounting is structure-oriented whereas ABC is process-oriented. (Emblemsvag, 2008) This is further illustrated in the figure below (Emblemsvag, 2008) ABC brings detailed information from the processes up to assess costs and manage capacity on many levels whereas traditional cost accounting methods simply allocate costs, or capacity to be correct, down onto the cost objects without considering any cause and effect relations (Emblemsvag, 2008). Further differences include; (James D. Tarr, 2004) Traditional cost models apply resources to products in two ways. So called direct costs like material and direct labour are attributed directly to the product and other resources are arbitrarily allocated to the product, typically through the mechanism of direct labour hours, labour dollars or machine hours. Sales, marketing and administrative costs are not included in product costs. Activity Based Costing (ABC) does not change the way material and direct labour are attributed to manufactured products with the exception that direct labour loses its special place as a surrogate application method for overhead resources. Direct labour is considered another cost pool to be assigned to processes and products in a meaningful manner, no different than any other resource. The primary task of activity based costing is to break out indirect activities into meaningful pools which can then be assigned to processes in a manner which better reflects the way costs are actually incurred. The system must recognize that resources are consumed by processes or products in different proportions for each activity. With ABC, all costs reside in resources, which are such things as material, labour, space, equipment and services. Resources are consumed by activities which have no inherent cost. The cost associated with activities represents the amount of resource they consume per unit of activity. Resources and activities are then applied to cost objects, that is, the purpose for which the resource is consumed and the activity is performed. Each resource and activity has a unit of measure which defines the amount of the resource consumed or activity required by a unit of demand for it. Resources can be consumed by resources (e.g. office space resource is consumed by an employee resource), by activities (e.g. telephone resource is consumed by a customer service call activity) or by cost objects (e.g. material resource is consumed by a product cost object). Activities can be performed in support of another activity (e.g. invoice printing activity supports the billing activity) or in response to a cost object (e.g. purchase orders are issued to support the material acquisition process). A cost object can be a process or product and either an interim cost object or an end user (customer) cost object. For example, hiring personnel may be a cost object of Human Resources Department utilizing space, utility, telephone, supply and labour resources and performing advertising, calling, interviewing and orientation activities. That cost object may be a resource used by other departments to secure labour resource for their department. Building a network of resources, activities and cost objects defines the operational flow of the process or processes to be costed. Each resource and activity has a unit of measure which converts them at a unit of demand rate. If a cost model is to be useful and effective in determining process and product costs, it is imperative that the business process be identified and understood first. Only then can costs be attached to determine the cost of the defined process.  (James D. Tarr, 2004) Advantages and Disadvantages of Traditional absorption costing techniques Advantages: (College Accounting Coach, 2006) It recognizes the importance of fixed costs in production. This method is accepted by Inland Revenue as stock is not undervalued This method is always used to prepare financial accounts; When production remains constant but sales fluctuate absorption costing will show less fluctuation in net profit and Unlike marginal costing where fixed costs are agreed to change into variable cost, it is cost into the stock value hence distorting stock valuation. Disadvantages: Ignores the fact that different products make different demands on factory support services. (Drury, 2008) As absorption costing emphasized on total cost namely both variable and fixed, it is not so useful for management to use to make decision, planning and control. (College Accounting Coach, 2006) As the managers emphasis is on total cost, the cost volume profit relationship is ignored. The manager needs to use his intuition to make the decision. (College Accounting Coach, 2006) Lucey, lists the following Advantages and Disadvantages of Activity Based Costing (ABC) (Lucey, 2002) Advantages: More realistic product costs are provided especially in, industries where support overheads are a significant proportion of total costs. More overheads can be traced to the product. ABC is concerned with all activities so takes product costing beyond the traditional factory floor basis. It recognises activities which cause cost, not products and it is products which consume activities. Focuses attention on the real nature of cost behaviour and helps in reducing costs and identifying activities which do not add value to the product. ABC recognises the complexity and diversity of modern production by the use of multiple cost drivers, many of which are transaction based rather than based solely on production volume. ABC provides a reliable indication of long run variable product cost which is relevant to strategic making. ABC is flexible enough to trace costs to processes, customers, areas of managerial responsibility, as well as product costs. ABC provides useful financial measures (e.g. cost driver rates) and non-financial measures (e.g. transactions volume) Disadvantages: Even though ABC removes most the problems with traditional absorption techniques its faced with the following criticism The choice of cost drivers. It is a simplistic assumption that a chosen cost driver is an adequate summary measure of complex activities The assumption of a direct, linear relationship between the usage of a cost driver and the amount of overheads. Very few costs indeed are truly variable in this sense whether in the short or long term. The problem of common costs. It is often difficult to attribute costs to single activities; some costs support several activities. Tracing difficulties. It is not always apparent which product should carry the traced overhead. Complexity. A full ABC system having numerous cost pools and cost drivers is more complex and consequently more expensive to operate. (Lucey, 2002) Definitions: An allocation: where discrete items of cost can be allotted to cost centres An apportionment: this is where the cost has to be spread or shared over several cost centres Absorption rates: Is the rate determined in advance for all cost centres for allocating fixed costs and variable costs (together or separately) to the output, in an accounting period. Recommendation: I suggest that the company consider adopting the ABC technique as this is much more suitable way to monitor costs especially in a company in where direct costs are a declining proportion of total cost and support overheads are a major proportion of costs in this company and is therefore of considerable importance that these support overheads are traced to product costs in a more realistic manner.

Black & Decker Essay -- essays research papers

Question 1: B&D leads in two product segments, but trails in the third. Why? Answer: It seems from the case that there are several reasons why B&D leads in Professional-Industrial and Consumer product segments, but trails in the Professional-Tradesmen segment. It is also clear from the tests performed by Black & Decker that their products were at comparable, or even better at some cases, quality. Branded as Home Tools: It appears that professional-tradesmen did not want to use the same tools that housewives used at homes (Black & Decker). Tradesmen viewed Black & Decker tools more for home use than being subjected to demands of the job site. This was a perception issue that was hurting Black & Decker big way. Distribution Channel: It is also evident from the data (Exhibit 2) that Black & Decker lacked in capitalizing one of the most profitable distribution channels i.e. Membership Club. On the other hand, Makita who distributed its product through membership clubs, in which Black & Decker did not take part in, proved to be very successful channel (85%) for Makita. Color: I believe that the unremarkable grey color did not help Black & Decker. The color was another factor that was strongly linked to the Black & Decker’s image. The color factor was very clearly demonstrated by lab tests and also by the comments from professional-tradesmen. Multiple Segments: Black & Decker was involved with three different segments Professional-Industrial, Professional-Tradesmen, and Consumer. On the other hand, Makita (who entered the market in 1978) focused on only one segment of the market while B&D focused on three. Question 2: Describe the salient psychological features of the tradesman’s buying behavior (values & need states). Answer: This is Tradesmen seem to believe that Black & Decker’s brand is for Consumer use only. They are well aware of the brand, but regard it as the brand that is more suitable for the tools used at home. As Black & Decker holds about 45% of the consumer market, it has very good brand recognition. In a tradesmen’s mind the association of Black & Decker with consumer segment is so high that they feel that Black & Decker is for home use only and it is not rugged enough to be used professionally. Need: Strong tools, that can be used professionally Value: They ne... ...disassociation from Black & Decker brand  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Introduction of a Black & Decker’s one of the stable brands (DeWalt) that has no negative association  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  DeWalt got 70 % awareness rating. This in turn means that Black & Decker will not have to spend money to establish a new brand  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  DeWalt also achieved an â€Å"One of the best† agreement percentage of 63%  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Also scored 58% on the purchase interest by tradesmen in â€Å"DaWalt-Serviced and Distributed by Black & Decker’ Cons:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  It seems that every one at Black & Decker takes a great pride in the #7 â€Å"brand Power† position of the Black & Decker name. It will be a challenge to sell the option at Black & Decker.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Linkage of aggressive objectives of doubling the Black & Decker’s Professional-Tradesmen segment share from 9% to about 20% I strongly suggest that Joseph Galli should drop the Black and Decker name from the Professional-Tradesmen segment, sell the products in this category under the DeWalt brand and build more brand awareness for DeWalt

Drafting & Process Analysis

According to the ‘Longman Dictionary of Contemporary English’ a ‘Process’ is defined as a ‘continued set of actions performed intentionally in order to reach some result’ If making anything constitutes a process then I decided one fine day to indulge myself in some kind of activity the fruits of whose labour I can thoroughly enjoy later on. I decided to brew beer at my home. Other than the obvious highs that it gives you even the csting is very less, so it wont be a burden on the pocket too. It was taught to me by one of my closest chums and involves a number of steps before embarking on the real process.The right kind of equipment is a must for the successful completion of this kind of task. The quality of beer depends a lot upon the kind of equipment that you are using and the ingredients. Lets first start with lining up the equipment. The basic equipment you need is readily available on any of the hardware stores and includes One 10 Gallon fe rmenter with lid, Brew Pot, Spoon, Siphon Hose, Vinyl Tubing, Hose Clamp for siphon, some plastic pop bottles with lid, Hydrometer, Thermometer and a measuring cup.The main ingredients that one will need are the Malt Extract in size according to the quantity of beer you wish to make. It can be taken in a flavour of your liking i. e. light or dark. Yeast is a important ingredient in the process of brewing beer, so you will need around 50gms of Yeast also. Other than that you will require around 5-6 cups of white sugar. After getting ready with your things the all the equipments needed in the beer making process should be cleaned thoroughly for hygienic reasons. In the large pot boil around 10 litres of water.Also pour about the same quantity of cold water in to the fermenter. Add around 1 – 1. 5 kg of malt in the boiling water and let it cook on low to medium flame for about 30 minutes. Cooking on medium to low flame helps cooking in a better manner. Add some sugar to the boil ing mixture. The moment the sugar dissolves in the hot mixture, pour all the contents inside the fermenter with yeast. Add some cold water to bring down the temperature to room level. After that cover the lid and let the beer brew. Normally it will take around a week for the beer to brew completely at room temperature.After a week test the quality of beer with the help of an hydrometer or otherwise seasoned beer makers can tell its quality just by tasting it manually. After that comes the stage of taking the beer if its ready out of the fermenter and poring it inside the bottles. Do it carefully without spilling the precious liquid on the floor. Pour the beer from the fermenter inside the bottles with the help of a funnel. Frothing should also be avoided while filling and the bottles should also not be filled completely.Store the bottles in a warm dark area for few days and then make them cool. The beer is ready to drink but if you want to improve the quality then they should be sto red for a bit longer period. Though it cannot be said that this kind of product and process is only for tipplers. Anybody can make and then enjoy a homemade beer in just a few simple steps as explained above. The biggest advantage of making beer at home is that it is sans any kind of preservatives and chemicals and is very pure. So, pals go ahead and make your first lot of Home made Beer and Enjoy. Cheers†¦.

Marx, Durkheim, Weber essays

Marx, Durkheim, Weber essays Karl Marx considered one of the worlds greatest thinkers by the Wall Street Journal thought that people should try to change society. Exiled from his native country of Germany for trying to ignite a revolution believed the main struggle in human life was class conflict. One of the lasting impressions of his work Manifest der kommunistischen Partei (Communist Manifesto) (1848) was written in the explicit hope of precipitating social revolution. And although Modern day Communism, widely attributed to him, is very different from his Marxism; the founders of modern day communism drew from his ideas so much so that he was disgusted at some of the debates on his insights into sociolism. Although Marx did not consider himself a sociologist, many sociologist consider his work, especially his work in the class stuggles and his introduction of one of the major perspectives in sociology, conflict theory, to have propelled him as one of the most significant early sociologist. Emile Durkheim is considered by many to be the father of sociology. He is credited with making sociology a science, and having made it part of the French academic curriculum. During his lifetime, Emile Durkheim gave many lectures, and published an impressive number of sociological studies, to prove his one of his greatest contributions to science, his view on social integration, on subjects such as religion, suicide, and all aspects of society. A hundred years after his genius his studies are still quoted and studied all over the world. Max Weber is best known as one of the leading scholars and founders of modern sociology and like Marx and Durkheim is one of the most influential of all sociologists. With his most famous economic work, The Protestant Ethic and the Spirit of Capitalism (1905), Weber disagreed with Marx in that economics was the central force in social change. He believed that it was r ...

A Look at the Pardoner... essays

A Look at the Pardoner... essays A Look at the Pardoner: the Genius of Chaucer The Canterbury Tales is a literary masterpiece in which the brilliant author Geoffrey Chaucer sought out to accomplish various goals. Chaucer wrote his tales during the late 1300s. This puts him right at the beginning of the decline of the Middle Ages. Historically, we know that a middle class was just starting to take shape at this time, due to the emerging commerce industry. Chaucer was able to see the importance and future success of the middle class, and wrote his work with them in mind. Knowing that the middle class was not interested in lofty philosophical literature, Chaucer wrote his work as an extremely comical and entertaining piece that would be more interesting to his audience. Also, Chaucer tried to reach the middle class by writing The Canterbury Tales in English, the language of the middle class rather than French, the language of the educated upper class. The most impressive aspect of Chaucers writing is how he incorporated into his piece some of his own contro versial views of society, but yet kept it very entertaining and light on the surface level. One of the most prevalent of these ideas was his view that certain aspects of the church had become corrupt. This idea sharply contrasted previous Middle Age thought, which excepted the churchs absolute power and goodness unquestionably. He used corrupt church officials in his tales to illustrate to his audience that certain aspects of the church needed to be reformed. The most intriguing of these characters was the Pardoner. Chaucers satirical account of the Pardoner is written in a very matter-of-fact manner that made it even more unsettling with his audience. Chaucer uses his straightforwardness regarding the hypocrisy of the Pardoner, suggestive physiognomy of the character, and an interesting scene at the conclusion of the Pardoners Tale to inculcate his views of the church to his...

Memo Essay Example | Topics and Well Written Essays - 2000 words - 4

Memo - Essay Example â€Å"These companies reported they collect this information to create duplicate or back-up files in case of system disruptions; to manage computer resources such; and to hold employees accountable for company policies†(GAO, 2002). Further, we advise all employees and officers that, in the even we receive information regarding our policy violation, their respective electronic transactions are subject to being read and reviewed. This policy covers use of offensive or disruptive language, visiting of offensive websites, improper handling or protection of corporate information and client files and doctoring or altering of corporate files. Altering of financial data is included in this policy as well. information from reaching competitors as well. First, the most sensitive information regarding corporate and client financial information is limited in access, to only those employees who need to information to perform their jobs. Our department has a list of the various levels of access assigned to each employee. Within our department, myself and one technical manager on each shift has access to the highest level access. To keep passwords from accidentally falling into the wrong hands, we also assign new passwords to those with the highest level of access every month. They are sent via email from within our corporate intranet. In addition, those with the highest level of access are only able to log on to the intranet, which is the only method of accessing financial data. We reported, we encourage you to speak to either myself or one of the shift managers, should you ever have the need. We encourage you to also come to us with any rumors or suspicions that your employees may come to you with. Typically such allegations are unfounded, thought it pays to be cautious. Corporate corruption can be described as anything from treating clients to lavish vacations, nights at strip clubs, altering financial statements and many more activities.

Motivating and Maintaining Morale during Downsizing at Rutledge Essay

Motivating and Maintaining Morale during Downsizing at Rutledge Company. The Ethical Selection Dilemma at Integrity Motors - Essay Example For this reason, it implies that a number of employees eventually have their contracts terminated, and it consequently affects their productivity before termination of their employment. Thus, this expose analyses the best practices using the case study about downsizing in Rutledge Company. First, communication is the most important aspect in a firm, and it will be essential in solving problems such as these affecting Rutledge Company. Thus, communicating to employees on how the organization will manage change and informing them on measures that the management will use in determining who to train is crucial in creating an honest environment instrumental for motivating employees. Secondly, assisting the departing employees to find employment in other places will help boost their morale and ensure that the company does not encounter losses in terms of productivity during the downsizing period. Other actions that can increase morale and motivation are providing counseling, establishing f airness by treating all employees equally, and subsequence announcement of downsizing as planned (Mishra & Spreitzer, 1998). The objective of the company should be the elimination of most of the employees who failed to use the technology required for the job. However, the company should make definite decisions that motivate the remaining employees in order to avoid losing some of their talents. First, evaluating this category of employees and identifying their preferences and potential becomes crucial in determining the employees to retain. Therefore, Rutledge Company and its employees should collaborate in developing the best program suited to train the employees who are not using the required technology. In effect, these employees will experience a bond with Rutledge and will start using the latest technology since they participated in developing the plan and they have the feeling of ownership of the plan they helped develop. The best criteria that Rutledge should use during downs izing must encompass employee productivity and competence. In this regard, productivity should be the basis for determining the performance of employees during downsizing, and there should be a performance appraisal in place meant to determine the performance of each employee with the new technology. The performance appraisal, determined by the developers of the technology, will ensure fairness in the retention process. In addition, the fairness will make sure that all employees remained motivated to perform their responsibilities before they knew of their fate at work. It is common knowledge that changing technology in a firm requires properly training the employees. In effect, training will similarly apply to Rutledge Company and its employees. Conversely, retraining employees might improve their morale and motivate them at work. Providing in-service training to the employees will help them learn together with their managers on working while using the new technology. In effect, le arning with their managers and supervisors will help create a â€Å"fellow feeling† to the company, which ultimately motivates the employees and improves their productivity at work since there will be an attachment created in the company. In addition, further training is crucial since it enhances communication within an organization. As previously indicated, communication is crucial since there will be the creation of an environment of trust and openness, which motivates Rutledge’s employees. Case 2: The Ethical Selection Dilemma at Integrity Motors Entrepreneurs and managers realize the importance of hiring the right personnel to run their businesses successfully. In order to

MANAGEMENT OF HUMAN RESOURCES Essay Example | Topics and Well Written Essays - 2750 words

MANAGEMENT OF HUMAN RESOURCES - Essay Example Expatriation of employees is very expensive due to higher salary requirements and added cost for air-fares, accommodation, allowances, and school fees. However, it is more costly if an expatriation project failed to meet the organizational goal. Since it is very costly on the part of the mother company to financially support the transfer of employees to a foreign country, a lot of HR managers are continuously searching for new ways on how they can cut down the high cost of expatriation by reducing the risk of expatriation failure. Q.2 Which three module topics do you intend to address within your answer to Assignment 2, and why have you chosen these? NB AT LEAST ONE TOPIC MUST BE FROM WEEK 6 OR LATER IN THE SCHEDULE. Aiming to determine how to lower down the cost of expatriation, topics that will be covered for assignment two includes: (1) selection considerations (i.e. financial costs, psychological costs, and ex-pat community); (2) importance of cross-cultural awareness; and (3) im portance of intercultural communication. Examining the list of selection considerations is one way to lower down the initial cost of expatriates. By learning more about the family background, educational attainment, and employee’s acceptance of work flexibility, HR management could narrow down the chances of expatriation failure. Cross-cultural awareness and the ability of expats to communicate with foreigners contribute to the success of expatriation. Therefore, these issues need to be explored in order to increase the chances of a successful expatriation. Q.3 Which academic journal articles will you examine, and why have you chosen these? To address the proposed research topic, journals that discuss the cost of expatriation including the importance of cross-cultural awareness and communication in foreign countries will be examined. Journals Reason for Journal Selection Anderson (2001) This article discussed the importance of the ability of the expatriates to adjust to the l ife and culture of a foreign country in order to increase the success rate of expatriate assignments. It also examined the difference between sending out male and female employees for expatriation assignments. Caligiuri (2000) To increase the success rate of expatriation selection process, the author examined the impact of employee’s personality on cross-cultural adjustment. Kraimer, Wayne and Jaworski (2001) Tackled the importance of top management support in increasing the success rate of expatriation projects. Toh and Denisi (2005) Identified factors that will increase expatriation’s success rate. Grainger and Nankervis (2001) Discussed new HR approaches for expatriation (i.e. flexible payments based on employees’ skills and competencies; recruitment and selection process; etc.) Harvey (1996) Talked about expatriation dilemma related to the implicit costs when an expat manager returns to domestic market, direct cost of training, relocation, and other compensa tion. It also discussed the importance of training, effective selection criteria and compensation programs, and the significance of employees’ spouses and children to the success rate of expatriation projects. Linehan and Walsh (2000) Discussed the importance of a sound family relationship with the work performance of employees. Sinangil and Ones (2003) Discussed the

Financial Aid Appeal Essay Example for Free

Financial Aid Appeal Essay First year of college was very challenging to me yet I was still wasnt ready for the courses that I chose. My goal was to obtain an a degree maybe, i havent decided yet, and then i wanted to transfer to a 4 year institute to obtain a B.A Degree. My educational goal was to be majoring in an unknown field to many. In Fall 2009 I chose courses I have since realized were too difficult for a first-time student and I became overwhelmed. Having had no prior experience with college-level life, courses, and exams. I was not sure what to expect and learned that my study techniques lacking, resulting in poor grades. I also failed to attend the review sessions, did not seek assistance from my professor or tutoring help, and as a result I failed my courses. Due to these circumstances I have been rendered ineligible to receive financial aid. Without financial aid I will be unable to continue my education because I cannot afford the cost of supplies, fees, transportation, and personal expenses. Receiving financial aid will allow me more time to study properly. Without it, I will be forced to take time away from my studies in order to work. My academics are my first priority now and I realize I need to devote all of my time to them in order to be successful in the future I recently evaluated my plans to improve my academic. I have determined the following points to be the keys to my educational success. 1. I will balance the course choices better. 2. I will manage my time wisely on academics. 3. I will seek assistance with my coursework when I have difficulties. 4. I will maintain communication with my professors on a regular basis to ensure success in my courses 5. Complete classes C or better. I understand the expectation better now and I am doing well in my coursework this semester with currently all passing grades. I have made a huge improvement and I am determined to pass every class this semester. Although I have made great improvements, without financial aid I fear I will find myself struggling to succeed once again. I hope those of the financial aid committee who read this will give me a second chance to help me accomplish my goals and reach success for the rest of my time at college. Thank you for allowing me the opportunity to explain my financial circumstances. I look forward to hearing about your decision. Sincerely, Any correction/improvement needed? thanks

Strategic development of UK retailer Marks and Spencer

Strategic development of UK retailer Marks and Spencer Marks Spencer are one of the UKs largest retailers, with over 21 million people visiting M S stores every week. M S offer stylish, high quality, great value clothing and home products and also excellent quality foods, responsibly sourced from around 2,000 suppliers worldwide. M S employ more than 75,000 people in the UK and outside the UK and have over 700 UK stores, plus and growing international business. M S are the ideal provider of women wear and lingerie in the UK, and are also rapidly raising market share in menswear, kids wear and home, due in part to MS growing online business. Overall, M S clothing and home ware sales account for 49% of our business. The other 51% of M S business is in food, where M S retail everything from fresh produce and groceries, to partly-prepared meals and ready meals. M S also recognized for their green identification as a result of their five-year eco plan, Plan A, which will see M S, with other things, become carbon neutral and also sending no waste to landfill by 2012. Companys Brief History With more than 120 years of heritage, Marks Spencer is one of the well recognized British retailers. The M S has more than 500 stores within the UK and has more than 75,000 employers across the UK. M S also operates in the International Market, where it has a developing business in some places as far as Hong Kong. In recent years, the UKs retailing industry has been characterised by forceful competition. Consumers are more conscious of where and how they feel like to shop. They also know what kind of shopping understanding they require. This has made it much more complicated for retailers to carry on. Corporate Strategic Development History The original firm was a chain of PENNY BAZAARS, founded by Thomas Spencer and Michael Marks. It became a household name thanks to the efforts of Simon Marks and his friend Israel Seiff. M S has branches in approximately 28 countries all over the world. They mostly exist in British Societies and Eastern Europe but this effort to get bigger into Western Europe and in the United States go failed because of their high prices and also of their basic British Vision of the company. M S also was particularly unsuccessful in France and even they were forced to close their stores in France because of the legislation which the French Government set in place to protect their labour force. In 1960s Marks and Spencer opened first store in Central Asia in Kabul, Afghanistan. This store was closed after some time because atmosphere of the city turned usual. In the middle of 1990s MS first ever TV commercial of clothing were broadcast. In 20th Century MS became well reputed in market, when they make a policy of selling only British made goods, mostly focusing on quality than the price to encourage tradition. Introduction of their new clothing range in 2001 named Per Una designed by George Davies accompanied by a reshaping of their underlying business model their profits increased very sharply and MS improved a lot of its market share. Also change in their traditional policies including accepting credit card transactions and opening MS stores on Sundays put stars on their reputation in market. Group Structure Financial Performance Grassroots organisations seem to work well with in a flat structure organisation as freely as likely of Board of Directors and Management. Flat Structure does not mean the elimination of individual responsibilities; even flatness means the end of people with dominant authority over other individuals job. National people groups must avoid the ordinary mistake of including small numbers of people heavily. They should try hard to engage large numbers of individuals lightly. Flat organisations, which highlight parallel connections, seem to be the best thing for linking large numbers of individuals lightly. Regular Based Meetings A circular Dividing everyday Jobs and responsibilities Staff Training Staff Members Gathering A forecast Processing Working interaction with power players and resource companies. Power players are people with the capability or skills to make job done: politicians, owners of key businesses, media, government departments, heads of organization, landlords. The groups performance of the team members for they year 2009 ended at March 31 was very unsatisfactory. The return on equity percentage and the income per share were nil as the organisation revenue was only  £1.3m in this year. The dividend cover was also nil because of the same cause. The company paid all its revenue to the shareholders because the dividend cover was very low last year. Because of this, company had to cut-down the dividend approximately from 12.4p to 8.0p. Company planned for the same dividend even though the company had about zero profit. The set reports outcome of three operational divisions: UK Retail Distribution International Retail Market Financial Resource Division UK Retail Distribution The UK Retail distribution, the biggest of the operating distributions, is itself sub-division into seven business units, each indicating a defined quarter of merchandise: Womens Wear, Mens Wear, Childrens Wear Lingerie, Beauty, Home, Foods. The First Six business units such as Womens, Mens and Childrens Wear, Lingerie, Beauty and Home are known as General and footage is in between these six units depending on demand and seasonal factors. The liberty is located due to the biggest single business unit that is Food and is relatively unbendable. Final Financial report in the UK retail defines a drop down in Sales and Operating Profit. Sales And Operating Profit In The End Of Financial Years Sales Operating profit____  ­Ã‚ ­ 2001 2000 2001 2000  £m  £m  £m  £m Group Total 8085.7 8185.5 468.0 542.0 UK Retail 6300.9 6582.7 364.8 445.1 International Continental Europe 288.0 299.3 (55.0) (40.5) European Franchise Businesses 264.3 264.3 25.6 20.7 Brooks Brothers 445.1 395.5 22.2 8.9 Kings Super Markets 317.1 273.7 21.9 12.1 East 119.1 105.2 7.3 (4.2) International Retail Market The International Market of retail Business mainly consists of three broad geographic areas: Europe excluding UK North America East The International Retail Market results consist of those M S franchise businesses which operated 125 franchise stores in 26 countries. The European International Retail Market can be divided into the following: Continental Europe Republic of Ireland European Franchise Businesses The group running two businesses in North America that are: Brooks Brothers Kings Super Markets In March 2001 Kings Super Markets and Brook Brothers operate in 27 and 221 stores respectively. In the end, in Far East the group deals with in 10 stores in Hong Kong. In this year, approximately every company did good business in this division comparatively to last year, with the exemption of Europes M S stores which increased their losses. Financial Resources Division One of the important Commitments of M S in the integrated planning cycle is The Financial Resources Commitment. This commitment describes a number of Financial Resources Division Initiatives: Integrated Planning Cycle Commitment Improving Management of Resources Implementing Improving our Internal Control Environment Enhance Transparency MS is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. After fostering significant growth in recent years, mid-2008 saw share prices plunge to well under half their value of twelve months before, as MS struggled to cope with more conservative shoppers in the credit crunch. Until 1999 MSs financial year ended on 31 March. Since then, the company has changed to reporting for 52 or 53 week periods, ending on variable dates. Year ended Turnover ( £ M) Profit before tax ( £ M) Net profit ( £ M) Basic esp. (p) 28 March 2009 9,062.1 706.2 506.8 32.3 29 March 2008 9,022.0 1,129.1 821.0 49.2 31 March 2007 8,588.1 936.7 659.9 39.1 1 April 2006 7,797.7 745.7 520.6 36.4 2 April 2005 7,490.5 505.1 355.0 29.1 3 April 2004 8,301.5 781.6 452.3 24.2 29 March 2003 8,019.1 677.5 480.5 20.7 30 March 2002 8,135.4 335.9 153.0 5.4 31 March 2001 8,075.7 145.5 2.8 0.0 1 April 2000 8,195.5 417.5 258.7 9.0 31 March 1999 8,224.0 546.1 372.1 13.0 31 March 1998 8,243.3 1,155.0 815.9 28.6 31 March 1997 7,841.9 1,129.1 746.6 26.7 31 March 1996 7,233.7 965.8 652.6 455.8 Strategy Analysis Collectively, the Board Team Members are responsible for the bright and excellence future of the company. In the course of the Chief Executive, the Board delegate to management on the whole performance of the company through building long-term management potential, setting clear goals of the company and ensuring that the business is supervised in conformity according to business values. Marks Spencer Board Structure: COMPANYS CHAIRMAN Chief Executive Executive Director On-Executive Director On-Executive Director On-Executive Director On-Executive Director Competitive Strategy Environment M S operates in a competitive atmosphere. Its competitors are more customers based and more in tune with the needs and the requirements of the customers. Such as on cloths sector, NEXT Debenhams have exploited the requirement for young people and in food sector Tesco and Sainsbury have expands its ranges of ready cooked meals. In UK there are no exit or entry barriers but the market is mature and therefore there is no bounces for a new company or a company from abroadto come and compete in these markets. In contrast M S experienced Exit barriers when under the France law they were not permitted to close their France Stores and make their employees redundant with just a weeks notice. (Ralph, 1996; anon, 2004) New Group Strategy and Structure Subsequently a wide-ranging and comprehensive strategic review of its business, the Board of M S practiced significant changes to the Group strategy and structure in March, 2001. The main basics of this new plan are: Focus on UK Retail Market M S will sell only own brand products so it can guarantee customers the excellent quality, great value and good services. Main theme of the plan is the delivery of considerable improvements in product availability, product value and product appeal thereby regaining the relationships with core customers of M S. Clothing Recovery Plan M S has plans to rebuild the confidence of its customers in the quality And fit of its clothing. It will sharpen pricing by rebalancing the price structure, expansion in the range of entry-price products and also well communicating this to customers. Expansion Food, Home and Beauty Products MS Foods continues to execute well and has rebuild customers trust for providing good quality and convenience. The business is a platform for future expansion and the Company is considering opportunities to get bigger through new locations and business channels. The Home business is increasing strongly, with home furniture and gifts the best growing product areas. Beauty, although relatively small, is also growing rapidly. These two areas offer promising opportunities for progress and will be expanded. Store Renewal Programme M S will go faster the rollout of the successful elements of its new idea format under a plan to renovate more stores sooner and at lower cost. Closer To The Customer As a company we should be in touch with our customers all the time in order to develop an awareness of what our customers think about the company, how they perceive the company and what they expect from the company. This awareness in turn enables us to constantly strive to meet our customers demands and also secure an organizations long-term survival and profitability In order to be more customers based, some of M S stores in big cities will be opened 24 hours a day. On other hand, 125 stores in the UK will be modernised to create a easy-to-shop environment and more attractive for customers. Corporate-Level Strategy (BCG matrix) BCG Matrix is used to conceive the balance of the portfolio of the businesses in terms of relationship between market share and market growth. It is a company in a market that has slow growth and its market share is continuously shrinking. The industry in which M S operates is mature and market is likely to be stable so it is more difficult to gain market share. Its assumed that M S is a decline phase organisation (Stockport,2000). PESTEL And SWOT Analysis Political, Economic, Social, Technology, Environmental and Legal (PESTEL-Analysis) Political Long term decisions are based on stable political surrounding. UK is also a member of European Union, as a result of which the government has to operate to live up to the standards of European Unions structure, hence, ensuring M S a greater scope of economic executions . The open transfer of goods products is another advantage of European Union making the sales operations of M S easier in European counties as there are no barriers to trade to aggravate its sales revenues. Economic British pound is still stronger as compared to the Euro which is why foreign investments for M S are relatively cheaper but expensive for the other foreign organizations willing to initiate in the UK. This is also a reason that several countries are not willing to trade. Social Presently, the population in UK is 61.11 million which after 15 years from today is expected to reach to 65 million. This brings in good news to M S Company as many more customers will be added to its current list, however the population is ageing. (True Knowledge) Secondly there is a dramatic change in the social structure. Medical services progress awareness of living increases life expectancy. Sex educations development increase in the number of professional or working women has led to a decrease in the rate of Birth which are the factors that have been accounting for falling revenues for an experienced company such as M S. Technological New Medias reception an age old internet bring in an evaluated potential opportunity to M S to grow its profits. Some U.S. based organizations are offering online orders where in people can mention their demands preferences which are sent to the production facilities after 2 or 3 working days customers receive their orders. This was simply another example of possibilities by the use of which firms can actually respond to the ever changing preferences in new era. Environmental Products produced by supplier has affect on the atmosphere on how these produce is used and disposed by customers. Merchandisers use a vast range of raw materials to manufacture their products. Because of this, it is critical to handle the usage of these materials with sensitivity and pay proper regard to how they have an effect on natural habitats and bio-diversity. Legal This is related to the legal environment in which firms work. In past years in the UK there have been a lot considerable legal changes that have affected firms behaviour such as M S. SWOT-Analysis Strengths The Brand of M S is an asset to it in terms of Quality, Style Value for money. The reason for its success and excellent reputation is that M S sell only own brand products. M S identify the changes in customer preferences behaviour under extensive market overview as they are one of the largest retailers in the UK. The self production labelling enables M S to frequently adapt to the unpredictable market conditions which in turn also allows it to save time. Time saving Adaptability is really necessary for a firm to succeed in such fast moving market where time plays a key role. Weaknesses The incomplete product range of M S, unfortunately, sometimes affects its regular customers who then happen to purchase from its competitors. An example of that would be that M S doesnt sell sportswear which consequently forces its customers to buy them from those who sell them. This adds to the disadvantage of M S. An added disadvantage could be mentioned as an example i.e. A customer interested to buy M S sportswear ( if they had it ) might have been interested in buying some gift at the same time because of the presence of sufficient variety, which could have made it extra revenues . However as they dont have sportswear, they are losing on a good opportunity for revenue. Opportunities In order to make profit, M S consider social rethinking as majority of people are getting conscious for natures significance nowadays. TO aim for Long Term success, M S could earn a reputation as a socially conscious firm by producing with the use of environment friendly raw materials natural fibres. The key to success is uniqueness or individuality. According to the recent researches people are on an average are getting heavier taller. What now can convince people to realize the presence of mind of M S is its Adaptability. Threats The big supermarkets or Discounters, despite of not being present in the same market are potential threat to M S as they sell similar products. These products are offered by them for short duration i.e. at a really cheap price for a couple of weeks. Many people advertently buy these low priced products instead of going for a good quality. This strategy of Hit Run adversely affects the businesses of companies like M S. Michael Porter Five Forces Model Porters five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. It draws upon Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An unattractive industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching pure competition, in which available profits for all firms are driven down to zero. Three of Porters five forces refer to competition from external sources. The remainder are internal threats. It is useful to use Porters five forces in conjunction with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Threat of New Entrants Entering into a New Market needs huge finances to purchase necessary raw machineries, develop new products , hire staves , selling-rooms to build an organized systematic network . Organisations such as Jhon Lewis, Tesco Sainsbury can very easily enter into new markets as the monetary risk for banks are very elevated to assist smaller firms also that they do not have the potential to respond to the defensive attacks of existing firms. Brand Loyalty is no more a threat to new firms, presently, thus making it a threat to M S. Customers use advanced technology to evaluate compare several offers during a short span of time are willing to purchase the cheapest possible product. These Generation X or technology savvy people have been a huge segment targeted by M S, which can be alarming for it. Threat of Substitutes Product substitution Replacement of Firm need to be distinguished while discussing substitution. The decision of a customer to purchase an item then a change in his decision to have another is referred to as Substitution of Product, i.e. A customer might probably buy a jumper if he merely does not like the design of a M S jacket. However, this had no impact to the revenue of M S. Substitution of M S for its competitor is referred to as company replacement. In the example mentioned previously the customer would have bought a new jacket from the competitors of M S. Now this affects the firm revenues. The Bargaining power of the buyers There are several factors on which the power of buyer depends. Unlimited demand is met by countless suppliers in the U.K Retail market. Therefore if the customers are not satisfied they can switch from one company to the other. Because of advanced technical knowledge their age group, the segments of people targeted by M S have adequate earning power. To specify changing demand buyer trends their pattern of spending should be carefully analysed. The customers of M S are mainly based in Britain. If M S turns unsuccessful in the British Market, it cannot compensate it by the revenues in the other markets Marks Spencers Geographical Revenue Region Revenue United Kingdom $ 1,488.6 m Rest of Europe $ 29.6 m North America $ 0.0 Australia $ 4.8 m Middle East $ 8.8 m Asia $ 3.1 m TOTAL $ 1534.9 m Bargaining power of Suppliers Labour costs are high for UK in comparison with that in Eastern Europe, Asia North Africa which is why that several firms have decided to outsource. Therefore there is a pressure on M S to produce high quality products without cutting its costs, however getting the production outsourced can be of great help as cheap labour can be appointed. . Competitive Rivalry An increasing number of foreign retail chains zero in on UK as a starting point to make it big in Europe. Example Giordano , a Hong Kong based clothing retailer is very successful plans to open operate stores in UK for its European expansion . Marks Spencer has been facing the counter-attack by Tesco Sainsbury in the recent past. Debenhams Marks Spencer have spent a lot of money for the development of their online operations. Every possible measure to earn profits should be seemed in an Industry as this where so many firms produce the name products are only identified by their marked labels. Future   Strategic Direction As mentioned earlier we know that M S has a very wide market especially in the UK. It has been successful since decades. The only weakness it has is lack of variety of product offerings in its current market. Using Product Development as its strategic choice will enable M S to produce additional products to cover a wider segment from its existing market. As M S is reputed Brand, the additional products like sportswear will be equally popular. Acceptability or the outcomes of Product Development strategy is another aspect that needs to be measured. If M S adopts the strategy of Product development it will be avoiding the risk of losing its market share . This will increase the value of shareholders assets. Feasibility, now we need to evaluate the relativity of Product Development strategy with the organizational capabilities its resources. Using its present capabilities all M S is supposed to do is to increase its line of products from its production houses. Current capabilities resources will serve he purpose. For future, the aforementioned strategic choice has to be evaluated analysed in terms of suitability, acceptability feasibility. Suitability specifies whether or not the strategy of product development will suffice M S strategic situation. M S being an experienced player can easily access the broad market overview and adapt to the changes in consumer behaviour preferences. This can be a method to add to the benefits of M S in the short long run. To cut costs M S can rely more more steps towards outsourcing its production in underdeveloped or developing Nations without compromising on the Quality of its products. Online participation of M S on a large scale will add advantage to it over its competitors as a huge segment of customers served by M S is technology savvy. The promotion of Quality of M S through Internet can make a difference when it comes to saving its revenues being lost to the mail discounters or cheap supermarket clothing. UKs membership in the European Union is an advantage to M S as it provides an easy format of operation for European companies.

The Key to A Successful E-commerce Site Essay -- Consumerism Business

The Key to A Successful E-commerce Site Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website. Customers are a dotcom's most important resource. To survive, dotcoms must improve their customer experience. WHAT IS CONSUMER EXPERIENCE? The customer experience is the combination of everything that the customer sees, clicks, reads, feels or interacts with on a site. Part of this is certainly the usability but so are other components: the site's business goals, its merchandising, the wording and messaging on the site, the use of graphics and color, the flow of pages in core processes, the choice of features to offer or not, and the dot-com's own team and its processes to create and refine the site. The customer experience includes everything from the home page, to the shopping and buying process, to the fulfillment of products. It is the key to a E-commerce site’s survival. WHAT IS THE PURPOSE OF A GOOD CONSUMER EXPERIENCE? The sites that generate the best customer experiences get more "sticky" traffic, higher revenues, and a stronger brand. In contrast, the sites with bad cust... ...ors have a good experience on a site, they'll return as loyal customers and encourage others to do the same. In other words, creating a good customer experience will create a good online brand. CONCLUSION The good customer experience is the key to an E-commerce site’s survive. Companies who learn how to create a good customer experience online will lead, indeed dominate, their respective markets. Good customer experience will help customers experience less frustration, more productivity, and more compassion from the industry; good customer experience will help E-tailers enjoy higher revenues, increase productivity, maintain strong brand, and encourage customer acquisition and retention. REFERENCES www.verticalnet.com www.ecommercetimes.com www.istrategy.com www.creativegood.com www.goodexpereince.com www.visualinsights.ocm

Advantages of Boarding School

Good evening, parents and students, and welcome to our school. I understand that many of you are considering joining our school and I would like to share my personal experience of studying at a boarding school. I spent six years studying at a non-residential school and the last three years at the boarding school. I have gained much from my days at a boarding school and I would like to share with you the advantages of studying at such a school. Boarding schools help students to learn to be independent. They learn to understand that they themselves are responsible for many thing that other students take for granted, such as waking up on time and finishing homework within a certain time frame. Boarding school also save time which is spent on travelling to and back from school, not to mention transport expenses. Students also benefit from having regular and nutritious meals provided to them. Staying at the school also makes it possible to have more times for extra-curricular activities. These activities are done on daily basic as opposed to non-residential schools where they are done twice or three times a week. Another benefit is that students have ample time to discuss their homework with their classmates and teachers during the common study periods. There is, therefore, no need to spend money on private tuition. Students and teachers enjoy a closer bond as a result of spending more time together. Teachers provide support and guidance so that students can derive maximum benefit from their schooling experience. I hope that you will join our big family here at this boarding school. Thank you for your time and attention.

How To Overcome Makeshift Marketing With New Marketing Superpowers

How To Overcome Makeshift Marketing With New Marketing Superpowers It’s hard to be productive when you don’t realize the forces working against you. It’s even tougher when habits you viewed as assets are actually liabilities. In modern marketing, this is the game we’re all playing. And there’s a lot riding on us to get results. When we fail, our companies don’t grow. When we’re ineffective, our brand suffers. Not to mention we’re unhappy with ourselves when we underperform. The good news is these unseen forces actually have a face, a name, and are easy to spot once unveiled. Better still, they have a single source we can outpace if we focus in the right place. In this post, I will share with you: The most common cause of poor productivity  in modern marketing, Exactly how it harms our personal and team results by 40% or more, And how to acquire the superpower you need to beat it. To begin, let’s further dissect the problem of Makeshift Marketing I introduced in this post. How To Overcome Makeshift Marketing With New Marketing Superpowers via @The Many Faces Of Makeshift Marketing In marketing, we need to move quickly. We need to launch campaigns with speed†¦ Run effective ads the first time around Publish content that produces results And do this all to the tune of providing real business value. However, our overwhelming tide of tools and demands presses hard against our mission. The modern marketing stack makes staying organized hard. The reality is that today’s marketing landscape is flooded with single-function tools. You’ve got your planning tools, social stack, tools for content marketing, and then productivity tools to manage your team. Problem is, none of them play well together. This makes your life more difficult and actually costs you  results. Around here, we call it Makeshift Marketing, and what we mean is many of the teams we talk to end up adopting a variety of tools just to get their work done†¦ They’ll use one tool for social, and another for task management, and then before they know it they end up adding a spreadsheet to the mix to TRY and tie it all together†¦ How You’re Losing Productivity + Results So let’s talk about why this actually costs us marketers so much. One of makeshift marketing’s worst effects is called context switching. It’s a way of describing the productivity tax of changing from one activity to another. Psychologically, it involves two stages: goal shifting and rule activation. Stage one is goal shifting, which is a function of choosing a new task to focus on. Stage two is rule activation, which means your brain is turning off the rules of the old task and turning on the rules for the new one. For example, let’s say you’re in a meeting about an upcoming marketing campaign. Your team is walking through the launch brief, everyone’s roles, and those all-important deadlines. However, while Fred is talking about the the key metrics you’ll be measuring, your phone buzzes with an email notification. Your habit of immediately responding  nudges you to check it on the sly beneath the conference table. (C’mon, we’ve all done it. It’s NOT like you’re driving.) The email is from your boss, and it’s in reply to an email from her boss asking about the status of a project. The simple question she asked is: â€Å"Where are we at on this?† #ugh Is she mad? Does she think the delay is your fault, even though you’re waiting on another team? You reply with: â€Å"Have it on my radar for today. Will follow up ASAP.† Then quickly open your todo app and add that to your ever-growing list. You were going to do this later this afternoon anyways, but unfortunately she beat you to it. This project is a killer. And you’re the only conduit of communication between your boss, external stakeholders, internal teams, and of course your own team. Why? Because there is no central version of truth for everyone to check and keep on the same page. But that’s another project for another day You lock your phone and you’re back to Fred. However, not only did you miss a few details, you’re trying to catch up to the entire thrust of what he was saying to begin with. In fact, you probably forgot all about Fred while reading this little email episode. What Really Happened While Fred Was Talking In this not-so-imaginary example,  it wasn’t simple distraction that took place. When you turned your attention from the meeting to read your email, your mind entered goal-shift mode, expending energy to focus on a new task. While you thought you could listen to Fred and email at the same time, your biological limitations said differently - because multitasking is a myth. Next, upon reading and replying to the email, the next stage took place. It’s called new rule activation, meaning your brain crunched all of the parameters of your relationship with your boss, the project, and its multiple stakeholders. This has to happen so you have the necessary context to make decisions. Your working relationships outside of this meeting operate by different criteria than inside of it. Because there are different expectations, and therefore different rules. Even though your brain can make this context switch with incredible speed, there is still a cost. In this interview with Forbes, productivity expert Todd Herman  explains this cost in a variety of ways. Worse, according to studies by Gloria Mark, an ‘interruption scientist’ at the University of California: â€Å"When people are frequently diverted from one task to another, they work faster, but produce less.† When people are frequently diverted from one task to another, they work faster, but produce less.The True Cost Of Context Switching Does working faster but producing less sound like a familiar trend? Here’s the unveiled cost of context switching. Every time we work on multiple projects, we pay a productivity tax. What About This Superpower? As a marketer, there are myriad factors in beating constant context switching. But the single biggest productivity win you can make is getting organized. While there is a major downside  to interruption and disorganization, there is only upside  to focus and organization. As Herman points out in the video above, if you change the way you work, you can get dramatically different results. But not by working harder - simply by working more efficiently. While it’s not sexy, organization is actually the key superpower to defeat the impact of makeshift marketing, the cost of context switching, and the mental drain it creates. It’s mission critical because marketing today collaborates with nearly every facet of the business spectrum. We work with developers, designers, project managers, sales, customer support, and even our operations folks. Modern marketing becomes an untethered yarn ball if we don’t relentlessly organize our entire program. The path is simple, focus on just one thing: organization. Why should organization be the one thing marketers focus on most?The Superpower Of Focusing On Just One Thing One of my favorite books is The One Thing  by Gary Keller, founder of the largest real-estate company in the world. He sums up the power of focusing on just thing nicely. â€Å"If everyone has the same number of hours in the day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more? If time is the currency of achievement, then why are some able to cash in their allotment for more chips than others? The answer is they make getting to the heart of things the heart of their approach. They go small. Going small is ignoring all the things you could do and doing what you should do. It’s recognizing that not all things matter equally and finding the things that matter most. It’s a tighter way to connect what you do with what you want. It’s realizing that extraordinary results are directly determined by how narrow you can make your focus.† This works in every arena of life, too. Just ask author and leadership coach Peter Bregman, who attributes  focusing on just one thing to  losing 18 pounds  in just over a month to designing better leadership programs for Fortune 100 companies. From your personal life to working at scale in a global organization, focusing on one impactful thing is the most successful driver of change. Here’s why organization  should immediately become your one thing (and therefore transform into your superpower): The average office employee  spends over one hour each day just looking for things.  Makeshift marketing is a primary driver of stats like this because of endless spreadsheets, single-function tools, and communication channels. Forbes ASAP reports  that they typical executive wastes 150 hours per year searching for lost information.  By having a single source of truth for your entire marketing program, you can gain weeks  of time back†¦ Not simply hours, but weeks! The Wall Street Journal showed  that workers waste an average of 40% of our work days because of poor organizational skills.  As illustrated before, context switching and makeshift marketing alone account for the majority of this time in a marketing context. The truth is, you and your team can stop losing results to the mayhem of makeshift marketing today.